What is white space in web design? Put simply, it is the empty space between elements on a web page: graphics, columns, images, text, margins and other. For clients, it may seem like the waste of valuable space on the screen. In fact, the whitespace is crucial for achieving elegant, clean layout that has been proven to improve readability, enhance user experience and boost conversion.

Whitespace or “negative space” is a key component for any large visual composition. In web design whitespace is used to create the distance between the elements and declutter the page. In this post we will cover some different ways to use the negative space in building a web page that is concise and effective in communicating a message.
There are many fundamental principles of art and design that are crucial for any web designer. One of the basic principles is the whitespace, or the space left blank intentionally. The use of white space can be difficult to explain, but it is much easier through few examples.
First, you should get past the idea that a blank space is a bad thing! In the early days of creating websites, designers used to think it is necessary to fill as much space on a page as possible, by adding more features, more pictures, or making a page smaller. This resulted in pages that were confusing and difficult to read. The text on the page needs space and reducing the amount of text visitors see at once makes reading much easier. Today’s awarded web designs use negative space hand in hand with the visible elements of the page. But there’s a catch! Too much negative space gives the impression that the web page is incomplete. The difficulty lies in finding the right balance. When you grasp control of white space

Clear visual hierarchy

Perhaps the biggest challenge is a layered layout. Think about the basic elements of a typical website: logo, navigation, headers, and images. These elements all have different levels of importance that must be taken into account in the definition of their absolute size and in relation with each other.
The negative space can be used to increase or decrease the visibility of some elements of the page. Of course you do not want to diminish the visibility, by cramming the elements together. But the point is that having more space around a specific element strengthens its position in relation to others.
The bright colors complement the message and make it easy to understand and easy to read.
The size of the elements together with the negative space can give the illusion of importance. This concept is based on the idea that a visitor will be attracted to anything that catches their attention. If a section of the page is blank except for a content area, then that content will become the main focus.

Readable typography

As mentioned above the white space is very important when it comes to typography. This rule applies to all media, including the print media. Letters must be large enough to be read easily, but also adequately spaced to get a sense of distinct words, sentences and paragraphs.
Think of the typography together with the hierarchical structure of the content. The headers should be immediately recognizable as such or as the “leaders” of the page content. Large headers should really grab attention because they often define the content and can even change the whole way.
The underlying headers paragraphs should be closer to the header so that readers can perceive the relationship. But the same periods in need of extra space between them and the text will look too compact and challenging to read. Use the additional lower margins when needed, but also try to keep the linked text next to highlight the relationship.
This is crucial to achieve a natural flow toward the bottom of the page. When people start to read they want to get in an undisturbed area. By designing the typography for the natural rhythm of the readers we will give them the time to read and make it easier to read the same regardless of the size of Web

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Whitespace in E-Commerce Web Design

With the e-commerce websites being the digital store, every inch of screen makes a valuable piece of real estate for presenting the products. However, the amount of information served does not translate into a better conversion rate. Whitespace can be used to control how a user interacts with the content on a page — an ability that is perhaps most important in the ecommerce context. In e-commerce whitespace can be used to drive focus to the important elements, to help better organization of a web page and it can be used to stimulate purchases with great success. This principle can be applied to any e-commerce platform: WooCommerce, Shopify, Big Commerce, even Magento. When used together with visually dominant elements, such as vibrant colors or instinctive navigation, it becomes your secret weapon in Magento website design.

Final Thoughts

In order to design a good website that successfully communicate the message you must use the white space in adequate proportions. As said above applies not only to anyone designing a web page, but also to whom, a blog manager, must write the contents and select the pictures to be published.
In essence, too much information on the page leads to an effect opposite to what you want to achieve: the confusion makes the message difficult to understand, tiring the reader and discourages the study. Uncluttering the content, on the other hand, makes your site more readable and more suitable to properly communicate your message.